Cut It Out

There’s the sweet old world. [waves to you from within the sweet old world that you’re also within. That’s you, yes you, reading this.]

There’s beloved community thanks to the sweet old world. You and I are beloved community whether we act like it or not.

And then there’s attention economies within which the measurable expenditure of human attention is real estate or the rocket fuel or the spice. I don’t know how to move the needle within attention economies, but I like to try. I try many times a day.

I’m at it again today when I say SMASH SUMMER HIT when I speak of Superhero’s “Cut It Out.” I heard it on the radio this morning. It’s undeniable. It’s infectious. I kind of want to dare you to try to not like it. I dare you.

I am here to answer questions. I might type out the lyrics at some point.

Let it be known that the fellow in the white t-shirt is the one and only Peter Dark. Know and realize that playing them drums is our James Eichman. The video is the work of Christian Modica. Each of these young men are multimedia artists worthy of close study. I am not their manager. But if you don’t do Meta, and you want to reach out to any or all of them, let me know.

Oh and the mix? Caleb Wright.

Mastering? Samuel Roth.

The album art up there? Brock Pierce.

The Superhero situation, let it be said, does not begin with this summer smash hit.

They’ve been at it for a while.

Are you an I-tunes person? We’ve got you.

Spotify? Behold.

Bandcamp? On it.

Superhero, y’all.